Weight Watchers campaign

Teaming up with our agency friends at Pound & Grain, we created a year long, multi-campaign series of videos, photography and animation as Weight Watchers Canada moved to a completely digital campaign. We set out to make a campaign content featuring real Weight Watchers members and share their stories of how the Weight Watchers program helped them find a healthy lifestyle, self-confidence and an exciting new outlook on life. 


Our work caught the attention of Strategy and The Drum magazines speaking to Weight Watchers and their bold move to go for a completely digital ad campaign.





Photography was an integral part of the Weight Watchers campaign with portraits of the members captured on each set. These images were used across social media platforms to go alongside the posted videos together with content for web banners, ads, and further promotional material.  





Weight Watchers Freestyle CAMPAIGN

With our client acknowledging that our videos so far were performing with great success online, we looked into continuing our winning formula for Weight Watcher's New Year's campaign - their biggest and most important time of the year for attracting new members.





Client: Weight Watchers

Agency: Pound & Grain

Day In the Life:

Director/ DP: Taylor Aikins

Steady Cam: Scottie Watson, Raymond Banh

Editor: Stuart McLeod

Photography: Stuart McLeod

Graphics: Lee Ormerod

MUA: Kelty Lewis

PA: Jacqueline Di Bacco, Luke Buchan, Ellie Winston

Round Table:

Director / DP: Taylor Aikins

Producer: Stuart McLeod

Project Manager: Stephanie Hooker

1st AC/ Operator: Matt Bendo

2nd AC/ Operator: Sam Pollock

3rd Unit Operator: Julian Lomaga

4th Unit Operator: Christina Lenna

Key Grip: Phillip Kim

Gaffer: Sheldon Steinback

Swing: Edward Hernandez

S1 Driver/ Swing: Matt Clemens

Sound: Elias Fuentes

Sound Assistant: Juan Angel

Project Manager: Stephanie Hooker

Editor: Stuart McLeod

Photography: Stuart McLeod

MUA: Lace Maralit

PA: Cory Snider, James Russel

Smart Points Winter Campaign:

Director: Stuart McLeod

DP: Alex Browne

Editor: Stuart McLeod

Photography: Stuart McLeod

Animation: Lee Ormerod

MUA: Diana Lazic, 

PA: Luke Buchan