personal sport record app launch video
The Personal Sport Record program demo reel was an energizing high paced project where we were tasked with creating a launch excitement reel for an upcoming Sports improvement metrics based program. To do this we utilized pre-shot, found and stock footage, combined with visual effects processes such as 3d motion tracking, rotoscoping, and UI elements to explain the narrative to the audience in a high energy and impactful way. The reel was a smashing success which was instrumental in the establishment of the program as well as it’s early funding rounds.
psr app VIDEO DEVELOPMENT STYLEFRAMES
Client: PERSONAL SPORT RECORD
Agency: POUND & GRAIN
Creative Direction: Coup D'état
Animation/VFX: Coup D'état