MY HEART MATTERS SOCIAL AWARNESS CAMPAIGN

Our client approached us with the need to create a campaign to raise awareness about heart health. To build this multipart series, Coup D'état fully modeled and rendered in 3D using GPU based render engines. When shared across social platforms and broadcast, this animated video series struck the sweet spot in balancing playfulness and simplicity. 

Our GPU based render engine approach gave us the flexibility to create high photoreal fidelity to quickly iterate concepts in partnership with our client - a feat that would have been prohibitively expensive if attempted using conventional filmography methods. Get a sneak peek into our collaborative partnership process through the wireframe shots of the 3D models before and after final rendering lighting is applied, below.

Here You can see some wireframe shots of the 3d models before and after final rendering and lighting is applied. 

Client: Myheartmatters.ca

Agency:  Havas Health

Creative Direction: Lee James Ormerod and Nasir Mohamed