the easipak program
Through this animated video series, our client needed to explain the nuances of a radiology subscription program to an audience of healthcare practitioners.
Keeping the audience in mind, Coup D'état developed an artistic approach that creates a welcoming, warm tone. For greater impact, we leveraged advanced character animation techniques like head and body rigs. The result? Characters with more life.
Client: CMA Joule
Agency: Mediaplanet
Creative Direction: Coup D'état
Illustration: Coup D'état