COLDFX MOA ANIMATION
When our client approached us with the need to develop totally new conceptual designs to promote ColdFX, we leveraged this blank slate to create a truly custom solution.
Coup D’etat developed the Mechanism of Action (MOA), developing from scratch (including the video script, creative direction, design and animation), through to launch (including language localization and cut downs for social and alternative uses). Through partnership with medical advisors, we ensured that the final assets were scientifically accurate and clear for customers.
For this project we:
Developed the visual style and all illustration for the video
Developed scripts for the video
Developed all animation for the MOA’s
Language localization for the eventual videos
Cut downs for social and other media uses
PROJECT STYLEFRAMES
Client: Valeant Pharmaceuticals International
Creative Direction: Coup D'état
Illustration: Coup D'état