adidas

DUALITY: Good vs evil, two sides of the same coin, this is what this brand spot for Adidas was all about. For out component, we were tasked with creating dynamic tattoo style elements that exemplified each side of this duality. (turns out the evil was far easier to illustrate)

In addition to hand drawing and animating each element, we were required to 3d track composite each animation into pre-existing footage for the spot to be complete

A sampling of some shots we built out for a International Adidas Piece last year. We were tasked with illustration, Animation and compositing of all elements into several shots all across the peice

Below are some of our favourite individual elements we put into looping gif form

Additional aspects of this spot required the creation of VFX style shots of nebula and planet shots. some of these were ultimately un-used in the final spot.

Originally developed as a style frame for an Adidas Commercial based out of India, these nebula shots were too much fun to simply stop playing with. Shout out to Peder Norrby for developing the Nebula toolkit preset off which techniques in trapcode these scenes are based.

Client: ADIDAS

VFX direction - LORM

3d motion tracking support - Dave Paterson

colourist - Stuart McLeod

Illustration - Lee James Ormerod

Animation: Coup d'état